Is It Hopeless For Nonprofits to Get Funding?
Since the market crash of 2008, nonprofit organizations have struggled with funding an increased demand of people needing help. It creates challenge for nonprofits to continue providing service at pre-2008 levels and forces leaders to think unconventionally when it comes to collecting funds. As government funding continues to dwindle, it’s difficult to address an economically strained community, but don’t become discouraged with all the negative statistics. They’re important to consider, but there is a way to reach people wanting to help.
Social Media Is Key
Facebook and YouTube appear to be the most common outlets used by nonprofits today because they offer a forum to communicate on a personal level. Facebook allows nonprofits to communicate what services are offered and available, share inspirational testimonials, and connect people with like interest. For example, American Red Cross in District of Columbia, DC uses Facebook to communicate health tips regarding flu shots, how to manage fire alarms in your home, and updates on services provided abroad. Facebook offers the ability to upload pictures, videos, web links, and instant updates during disasters. The United Way uses Facebook to communicate ways to deal with student truancy, and other child related assistant services. In both cases, Facebook is a useful tool to personalize messages with pictures and videos to show the worth of their efforts. YouTube is also used by many nonprofit organizations.
YouTube videos are pure in a sense as there is no question to the testimonies or effects of where donations are being spent. I’m suspect there is always question to the authenticity of the video, but looking at this example it is hard to say, “this is fake.”
Twitter Can Help
I don’t think many nonprofits are using the total benefits of other social media like Twitter. Twitter can be used to communicate immediate status updates during a disaster like Hurricanes Katrina or Sandy. It can be used to send links to where money from donations is going and how people can help. Most feel money is the only means of help, but that’s not true.
I’ll use myself as an example. I’m not the richest man on earth, so I don’t have a lot of money, but I can donate time, labor, or skill. I know how to hammer a nail. I know how to saw along a line. I have a pickup that can be used to haul junk to the dump, and a lot more. I’m a business man by trade, but I’m able to help anyway I can. I feel there are many like me in this world but if I knew where I can connect and donate my small part, many like me combined can make a difference. This is where Twitter can connect the dots.