Blogging is relatively new to me but over the past couple months I’ve learned a few best practices that help with personal brand and relevant authenticity.
Microbloggging, a smaller version of blogging are short blogs posts, i.e., text messages, instant messages (IM), status updates on Facebook and Google+, but the most popular is Twitter. When using Twitter, be genuine, honest, and let people see your personality. Routinely compliment and support other people. For example, if I wanted my personality brand to be a dog lover, which I am, but that’s not all I’m about, I would microblog a post on Twitter about my dog or a funny video link of a dog doing something funny. I would also comment or retweet (RT) what other dog lovers post. These two and more best practices can be found in the Tao of Twitter by MarkSchaefer.
Blogging is the same as microblogging but a longer version. One popular blogging outlet is WordPress; the very forum I’m writing this blog. According to jjames, a couple best practices for blogging are to be succinct and concentrate on personal branding. Blogs should be written with few words. If many are like me, I tend to avoid what I long-winded blogs of three or more pages. I like to get right to the content and quickly absorb good information. Avoid run-on sentences and or long paragraphs. Personal branding, I think, is most important. What do you want people to envision your brand personality to be? This will affect who follows you and your personal goal for having a Twitter account. If for a business, you don’t want the impression of a party animal associated to your business brand. If your goal is to gain followers with business knowledge, blogs about what you do every minute of the day will not attract high-level business followers. In addition to the content blogged about, carefully design the blog site, logo, and possibly a favicon. Make sure your writing style is consistent and truly represents your personality. Don’t try to be someone you’re not. People will sniff that out very quickly.
Hopefully, the best practices in this blog help new bloggers.