Neighbors helping Neighbors
It has always been my passion to help those in need, but if there is anyone like me, many times I don’t have enough money to make a difference. However, I can donate time, help swing a hammer, help haul materials, and even afford small amounts of $50, but even that will not solve most problems. BUT, if many with similar interest and like donations come together locally, we can make a difference in our communities.
- How Do I Bring People Together?
Aside from a descent website, I’ll need the force of social media to market and communicate the cause. For the purpose of this blog, I decided to compare and contrast social media forums Twitter and Tumblr to determine the impact and usefulness of these tools.
Twitter is a real-time online social network with small 140 character posts called Tweets used to share news, pictures, ideas, videos, opinions, and blogs . It is comprised of people or organizations one can follow, and be followed. The good thing about Twitter is followers and following is by choice dependent on like interests or opinions.
Tumblr is similar to Twitter in that you can post the same content, but there is no character limit and it is just as fast to communicate as Twitter. To many, it is more of a blog forum. With Tumblr, you can create a Tumblr page showing all your interests and comments, whereas, Twitter only allows a small limited text profile.
- Is there a difference in Audience
Both tools provide the option to choose followers and be chosen; however from my experience, there appears to be a difference in audience. Tumblr seems to consist more of a younger group sharing opinions, pictures, and videos of their life’s experiences or beliefs, whereas, Twitter consist of an older group with Tweets of advice, business experience, marketing solutions, and news forums.
When searching for followers of like interest, for example, #charity #peoplehelpingpeople, Twitter has more followers to choose from. I was surprised to see the lack of options in Tumblr. If I were to target helping teens with cyber bullying or threats of suicide, Tumblr would be the perfect place to offer assistance. Tumblr may also be a good place to find volunteers, but parents would need to be involved and share the same passion. I probably wouldn’t find many volunteers using Tumblr with trade skills like plumbing, carpentry, or auto mechanics, so Twitter would be the better option for this kind of search.
To be followed on Twitter or Tumblr, it is assumed one would use the same process as you and search for like interests; however, that’s not been entirely the case with Twitter. I’ve only been using Twitter for about a month now and I’m up to 46 followers; many with similar interest, but about ¼ with nothing in common. I read an article in the TNW by Lauren Hockenson about people selling and buying “quality Twitter followers” to boost their numbers which in turn gives the impression of high influence or popularity. That’s somewhat weird and beyond the intent, but the groundswell is an undefined entityWith regards to Tumblr, I’ve only been using this tool for about a week and haven’t received one request. I suppose I need to work more at posting more and sharing my passions of helping people to gain a following
Twitter and Tumblr both provide an unlimited world platform so my messages and post can be seen and responded to from anyone in the world. Marketing the cause is faster and easier using social media than convention ways of using newspapers, direct mail, or email blasts. With Tumblr, I can post a video or pictures directly which helps attract activity. I can’t do the same with Twitter. I would have to create a catchy phrase to attract activity and provide a link with my pictures and videos. I can post testimonials on Tumblr with unlimited character requirements, but not with Twitter because of the 140 character limitations. Nevertheless, I still need to consider the audience and who will most likely read my posts and Tweets.